We want to make luxury a habit to all by making it available at an accessible price. Our jewelry is hand-crafted with the best available materials and artisans. With the advantage of having our own manufacturing set up and procurement of diamonds at source and eliminating the inflated mark up’s of the middlemen or designer labels, our jewelry reaches you with the most AFFORDABLE pricing. We believe in giving you directly from the source. We are the source, this helps to produce fine jewelry at a fraction of the cost . Simple, Transparent and Fair